The platform is rolling out a fresh option that permits them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts more than 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This shift comes amid a rise in AI content, driven by emerging video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the fastest-growing channels on another major platform only show clips produced artificially. A large amount of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is often nonsensical or surreal.
Based on user feedback that a lot of users like content created using AI tools, including computer-generated images to educational videos, and we aim to give people the option to adjust the amount of that, based on their own choices,” said a company executive.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its service tagged as made with AI. Overall, over 100 m videos are added to the platform each day, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of AI content they view by accessing the topic control feature in the app and selecting “AI-generated content”. Other topics that are already be modified under the filter cover current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies oblige content makers to identify lifelike AI-generated content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth attach an artificially created watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying artificial media. This step is designed to deter users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for professionals and groups to create learning resources about ethical AI use. This project will benefit non-profit groups dedicated to training computer science.
Platform Protection
The platform has defended its safety measures, amid debate over proposals to make redundant hundreds of content moderators in the UK. TikTok is set to cut hundreds of positions in its trust and safety department in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most harmful content before it has to be seen by people. The company stated a notable drop in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”
